why you need a blog for your business
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Why Having Your Own Blog Property Is A Must Today And Going Into 2021

I know you may have heard this one before. But today, it is truer than ever before! With the latest Tik-Tok controversy and other social media censorship happening today, it is so important to have your own blog. It is where you can rule what is said or not.

Now, you may have been suspended from Twitter or shadow banned from Instagram. You wonder, what did I do? I know, I have been there before with Twitter. Sometimes you just get caught up in the Twitter bots or someone tries to destroy your social media presence.

Yes, it can happen to anyone today.

Why Having Your Own Blog Property Is A Must Today

But A Blog Is Like Your Own Home

Yes, a blog is like a home base online for your business. Your
blog is where you set the rules, and where you allow visitors in or not. 

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You can accept comments on your blog or shut them off if you do not have the time to engage with your readers. The choice is yours. 

Blogging Is Marketing Tool 

However, many people don’t think of blogging as a marketing
tool.  I meet with many clients who will not budget for blogging or understand why they need one. 

Blogging is a fabulous way to get your message out online. When you do this with a little SEO in mind and a budget for promotion it can work well.

You don’t have to rely just on social media though social media does help spread your blogs message further out. When you do use social media for your blog be sure to use more than one platform. 

Never rely just on one platform for you never know when it may disappear or charge for the usage. Twitter has been talking about charging for using it’s services in the future. 

Targeting With Your Blog

By having a blog with a niche, you can really target a specific audience. You will of course, have to write for a particular person to accomplish this. 

Experts always say it is better to write for one-person vis everyone. When you target everyone, you reach no one ironically.

If you target the right person from the beginning, you will end up with a fantastic niche. But that does not happen often. 

People wander around with their blog (I’ve done it!) and then try to figure out who really is their target audience. A little research upfront will save you a lot of precious time for your blog. 

Digital Marketing Is Getting Expensive

Have you done Google ads or Facebook ads lately? The marketing dollars really can add up quickly. Now, this is NOT saying blogging is totally free because that is false. 

You will spend a lot of time on a blog post and time = money. And if you don’t have the time you may have to hire someone to help you write the blog posts.

But you have more control on how you market with your own blog too. 

Blogging Gives You An Optimized Digital Footprint  

Moreover, your blog is like a resume. It can leave your company a fantastic optimized digital footprint showcasing your company’s messages. 

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A blog is part of your website. The blog helps to optimize your website by always have updated content.

Google and the other search engines love fresh content. Not many people want to read old content unless it is history or really an evergreen topic. 

Some businesses do not have a lot of evergreen content. Evergreen content depends on the niche of your business.  

A Blog Showcases Your Expertise In A Field

Having a blog for your business sets you up as an expert. You can visibly show your expertise in a blog by your writing, your infographics, videos, examples and more.   

Furthermore you  can receive input from customers and future customers with your blog. If you allow for blog commenting you can learn a lot from your potential customers. 

These comments will allow you to know what else they may need to know to make a purchase from you. 

What Are You Waiting For?

If you are in business today, what are you waiting for to start your blog? 2021 is coming fast! 

Affiliate Disclosure: This post may contain affiliate links which means I may earn a commission if you buy through my links. And it doesn’t impact your purchase in anyway. Read full disclosure.

why you need a blog for your business
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3 thoughts on “Why Having Your Own Blog Property Is A Must Today And Going Into 2021”

  1. Hi Lisa,
    There is no better component to marketing than a blog. Here we can really write for that one person in mind in order to give them useful information. I see so many using Facebook and other platforms to market, but don’t blog. It is firstly difficult to find them and then get a real hold on who they are and what they represent. Having a blog also shows you know your stuff. This builds that know, like and trust with others, especially when marketing.
    -Donna

  2. Hi Lisa,

    Well said . Certainly we have already noticed a decline in onepage websites. This era is all about Marketing through content. So having a blog property is a must for any kind of websites. It’s a wake-up time for them who still feeding the content on social media page feeds to the wrong users. Pointless, if they don’t have a blog.

    A well designed product showcase will be only helpful when people are influenced enough through the content.

  3. Hey Lisa,

    Absolutely true. A very informative, useful and well explained post. Yes completely agree with you Lisa having a blog property is must for any kind of websites nowadays as there are number of its benefits.

    In this Online Era blogging is a fabulous marketing tool that helps you in connecting with the specific audience. A must read post and after going through this post I am very sure this will definitely going to help many of us.

    Have a great day ahead.

    Thanks & Regards,
    -Rijhu.

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