Let me make it clear first, Domain Authority is not officially a Google ranking factor. It means Google will never consider your blog’s D.A to rank your content.
D.A is an index developed by Moz to help you understand your blog’s health and make it a cut above for higher SERPs. It denotes the authority of your blog on a scale of 1 to 100. Consequentially, the higher the D.A, the more chances for you to rank.
How is Domain Authority calculated?
There’s no manual calculation done by a human to evaluate a blog’s domain authority, it is well automated. Following are a few factors that Moz considers while evaluating D.A of your blog.
- Backlink profile
- Social media mentions
- Content quality
- Optimized structure and SEO performance
It means if you work on above things, you will start seeing your D.A go high eventually.
Check your blog’s D.A at Moz.
How to increase your blog’s D.A?
1. Optimize technical SEO of your blog
- First, opt to a speed and reliable hosting, I recommend Hostpapa
- Build your blog mobile-friendly with themes like Astra and GeneratePress
- Build effective navigation throughout your blog
- Optimize titles, meta descriptions, slugs, images, and keywords
- Add internal links relevantly
- Submit sitemap to help Google understand your blog structure and content better
- Use SEO tools like Yoast, SEMrush to optimize your blog posts
2. Build quality content…a lot!
Nothing works in the first place for your blog if you don’t consistently produce top-notch consistently. It is fundamental and essential to rank on Google. Here are some tips:
- Know your audience and learn their search intent
- Research the subject by going through competitors’ content
- Draft high-quality content and optimize it with power words and Call-To-Action’s
- Make the content easy-to-consume with easy font, headings, and media elements
Take your time to build content that connects with your audience and ranks on Google. Nothing beats it!
3. Build backlinks
Every link adds while you try to build a strong link profile. Be it a follow or no-follow. However, do-follow link carries the link-juice and help you rank for the keywords upon which you create content. So your focus must be on building quality follow-links to your blog.
- Leverage blog commenting and guest blogging strategies to build quality backlinks
- Write on Quora, Medium, LinkedIn, etc and link back to your relevant post
- Find roundup and contribution opportunities and submit your input
- Subscribe to content syndication platforms
4. Social media signals
Get people to talk about you on social media.
You may already have social share buttons on your blog that enables readers to share your content on social media platforms. This will help you to reach bigger audience base and to get more brand mentions.
Befriend bloggers using Twitter and help them by promoting their content. Engage with others as much as you can. Pros help others with patience, ask for nothing in return and prosper.
Be more focused on adding value to others to attain more social mentions.
FAQs on blog’s Domain Authority
#1. Why my blog’s D.A is not getting changed?
You maybe are getting backlinks from spammy and irrelevant sites. Get an SEO audit of your blog to know the issue.
#2. Do Google consider D.A to rank my content?
No. However, the better D.A means your blog is healthier and have a great opportunity to get rewarded.
Recently, I read a piece from Paul Franklink of sidegains.com in which he has talked how he created a 30-day blogging challenge to keep himself in the pace. I really enjoyed reading it and want to say that self-challenges are really important to grow as a blogger.
Don’t give up and build goals to consistently work on the process.
I’ve been working on the above tactics for a while that helped me improving my blog’s Domain authority from 18 to 26 in just 3 months. So YEAH!!! it works.
If you need a help in getting an expert advice, my friend Nikola roza could be worth a shot.
I’d love to hear your thoughts in comment section.