How to increase domain authority of your blog in 4 steps

Let me make it clear first, Domain Authority is not officially a Google ranking factor. It means Google will never consider your blog’s D.A to rank your content.

D.A is an index developed by Moz to help you understand your blog’s health and make it a cut above for higher SERPs. It denotes the authority of your blog on a scale of 1 to 100. Consequentially, the higher the D.A, the more chances for you to rank.

How is Domain Authority calculated?

There’s no manual calculation done by a human to evaluate a blog’s domain authority, it is well automated. Following are a few factors that Moz considers while evaluating D.A of your blog.

  • Backlink profile
  • Social media mentions
  • Content quality
  • Optimized structure and SEO performance

It means if you work on above things, you will start seeing your D.A go high eventually.

Check your blog’s D.A at Moz.

How to increase your blog’s D.A?

1. Optimize technical SEO of your blog

  • First, opt to a speed and reliable hosting, I recommend Hostpapa
  • Build your blog mobile-friendly with themes like Astra and GeneratePress
  • Build effective navigation throughout your blog
  • Optimize titles, meta descriptions, slugs, images, and keywords
  • Add internal links relevantly
  • Submit sitemap to help Google understand your blog structure and content better
  • Use SEO tools like Yoast, SEMrush to optimize your blog posts

2. Build quality content…a lot!

Nothing works in the first place for your blog if you don’t consistently produce top-notch consistently. It is fundamental and essential to rank on Google. Here are some tips:

  • Know your audience and learn their search intent
  • Research the subject by going through competitors’ content
  • Draft high-quality content and optimize it with power words and Call-To-Action’s
  • Make the content easy-to-consume with easy font, headings, and media elements

Take your time to build content that connects with your audience and ranks on Google. Nothing beats it!

3. Build backlinks

Every link adds while you try to build a strong link profile. Be it a follow or no-follow. However, do-follow link carries the link-juice and help you rank for the keywords upon which you create content. So your focus must be on building quality follow-links to your blog.

  • Leverage blog commenting and guest blogging strategies to build quality backlinks
  • Write on Quora, Medium, LinkedIn, etc and link back to your relevant post
  • Find roundup and contribution opportunities and submit your input
  • Subscribe to content syndication platforms

4. Social media signals

Get people to talk about you on social media.

You may already have social share buttons on your blog that enables readers to share your content on social media platforms. This will help you to reach bigger audience base and to get more brand mentions.

Befriend bloggers using Twitter and help them by promoting their content. Engage with others as much as you can. Pros help others with patience, ask for nothing in return and prosper.

Be more focused on adding value to others to attain more social mentions.

FAQs on blog’s Domain Authority

#1. Why my blog’s D.A is not getting changed?

You maybe are getting backlinks from spammy and irrelevant sites. Get an SEO audit of your blog to know the issue.

#2. Do Google consider D.A to rank my content?

No. However, the better D.A means your blog is healthier and have a great opportunity to get rewarded.


Recently, I read a piece from Paul Franklink of in which he has talked how he created a 30-day blogging challenge to keep himself in the pace. I really enjoyed reading it and want to say that self-challenges are really important to grow as a blogger.

Don’t give up and build goals to consistently work on the process.

I’ve been working on the above tactics for a while that helped me improving my blog’s Domain authority from 18 to 26 in just 3 months. So YEAH!!! it works.

If you need a help in getting an expert advice, my friend Nikola roza could be worth a shot.

I’d love to hear your thoughts in comment section.

13 thoughts on “How to increase domain authority of your blog in 4 steps”

  1. Hi Mudassir,

    Yeah thats right, blog authority does not have any direct connection with rankings at all. Moz has their own algorithm measuring a blog authority, which are never been disclosed at all. Earlier they use to update a blog authority on a monthly basis. but, now its being updated quite regularly.

    Certainly companies looks for a high DA sites to publish their sponsored content as they measure how good a blog is. Better DA, better blog. But, that’s not always the case.

    i believe a blog back link profile has to do a lot with the Domain Authority. There should be more activity in that department. Referring domains helps increasing the authority of the website. Though, a blogger shouldn’t focus only on increasing it. Instead spend more time and money on its branding. Things are changing.

    and thanks for the mention, have a great day!


  2. Vishwajeet Kumar

    Hello Mudassir,
    Domain Authority is a third party metrics managed by MOZ. However, You cannot relate these metrics with your actual rankings. Whilst these metrics are helpful to get an idea about a website that how it performs well in search engines. If you have high DA then your site might rank well in search engines. DA solely depends on your link profile and how frequently you update your blog. You have shared some amazing tips here. Thanks for the mention.

    Vishwajeet Kumar

    1. Well said, Vishwajeet! D.A has nothing to do with SEO rankings. However, authority strengthens a website to do better.

  3. Hi Mudassir,
    A great and detailed post. One thing I must tell you regarding this. I’ve seen many Google employees interview. No one said ‘Domain authority’ is one of ranking metrics.
    But,we bloggers know very well, what actually works and what’s not.
    By the way, awesome post buddy.

  4. Paul @ SideGains

    Hey Mudassir. It’s very kind of you to mention my 30 day blogging challenge and I’m delighted you find it inspiring. Motivation is key to blogging success I feel… and it’s always great to challenge yourself!

    1. Hey Paul, Yes, such challenges are really exciting for bloggers. I wish you the best and look forward to seeing the end results ๐Ÿ™‚

  5. Hey Mudassir – thanks for taking the time putting together such a helpful introduction to this topic.

    It’s one that I (and I expect many others) still find a bit cryptic!

    A big part of the difficulty with the topic is how best to approach sorting this out on my website, but you’ve kindly provided an easy to follow (and understand!) guide.

    I’ll work my way through it this week.

    Good work my friend. Thanks!

  6. Tarun Kashyap

    Hey Mudassar
    Great article buddy, really cool tips for a newbie blogger who wants to increase his domain authority.
    I think DA is entirely dependent of external signals or the number of quality backlinks pointing to a site, it’s a third party metric by Moz, since it’s a third part metric and it’s not officially by Google, I think we shouldn’t give it that much value but it surely shows how much powerful a domain is.
    I have one experimental blog which doesn’t have a single backlink, not even a social profile, we just focus on creating content there and guess what our domain authority is 0, because moz couldn’t fetch any backlink data, but the cool thing is content still ranks without backlinks maybe because completion is less.

    But yes backlinks and DA matter when it comes to ranking content high.

    Thanks for sharing such great article buddy ๐Ÿ˜Š

    Tarun Kashyap

    1. You’re welcom, Tarun.

      I actually have been researching about D.A vs SEO rankings. As you mentioned, I’ve been finding pretty interesting things about these factors combinations. To cut it out, authority backlinks and content are pretty much important to rank a new site for a high competitive keyword. However, the same new site can be ranked well without backlinks for a long tail or low volume keyword. After all, rankings also depend on competition.

      Producing great content on a well structured site and building backlinks is all it – The game of SEO to rule the search engines. Great thoughts, Tarun.

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