Do you want to learn how to start a blog in India? Great! You’ve come to the right place.
It’s a matter of minutes you roll out with blogging, even if you have zero knowledge about blogs. This article is for to-be bloggers who are looking to learn the basics of blogging and the steps of starting a new blog.
Blogs have been around since at least the late 1990s. But it’s only recently they’ve pivoted away from places where writers record their experiences and evolved to become helpful business tools. But what is blogging, how does it work and how do you get started?
- How to start a blog in india that makes money (ultimate beginners guide of 2021)
- What is Blogging and how does it work?
- Six Important Things to know before starting a blog in india
- Set your blogging goals
- Be sure if you’re ready for an adventure
- Step 1: Select a blog niche
- Step 2: Choose a blogging platform
- Step 3: Choose a web hosting
- Step 4: Pick a domain name (URL)
- Step 5: Install WordPress on your blog
- Step 6: Design your WordPress blog
- Step 7: Basic initial blog settings
- Content creation
- Final thoughts
- Starting a blog in India FAQ
How to start a blog in india that makes money (ultimate beginners guide of 2021)
What is Blogging and how does it work?
In the beginning, blogs were called ‘weblogs.’ As in web and logs. It started as somewhere you could record thoughts and opinions on everything from travel to politics.
As blogging took off in the early 2000s, the name got shortened, and the ‘blog’ and ‘blogging’ entered the popular consciousness. Blogs offered writers a chance to share their thoughts in a journal-like interface, which was appealing to audiences.
Consequently, people began responding to blog posts, turning these weblogs into ongoing conversations between writers and readers. Naturally, that was too good a business opportunity to lose. Overnight blogging went from the provenance of casual writing to a business opportunity for passionate creators.
Blogs are easy to set up for even any non-expert looking to enter the field. Setting up a blog on WordPress or similar platforms can be a quick entry into the modern world of blogging with just a few simple steps. And then, you need to have an attractive and simple design that can help you interact with your readers.
Because blogs are constantly updated with flowing thought processes or helpful information, they offer readers a glimpse into your world and expertise. Many businesses started to pick up on the importance of connecting with their audience to build trust, and blogs worked as a perfect opportunity to do so. With companies who blog gaining 97% more links to their websites, blogging creates a doorway to boosting SEO and broadening your audience.
Blog vs website: what’s the difference?
While a website offers great landing space for multiple pages of information and services, blogs are more of a way to share day-to-day tips or thoughts.
When blogging, your blog space is constantly updated with new, relevant, and helpful information connecting you to the audience and giving them the opportunity to communicate with you.
Websites, on the other hand, will offer multiple pages such as services, about us, contact information, and a blog (to share company updates and products information).
While both methods are helpful, a blog involves ever-changing content which helps to build confidence and trust in your brand and develop the audience-content creator relationship.
Six Important Things to know before starting a blog in india
Blogging is about more than simply writing and posting content. Here’s what you need to know to help get your blog off to a successful start.
1. Research your competitors
Knowing the competition is especially important if your blog is part of a business venture. Competitor analysis lets you collect the right perception while your blogging idea is still just a gleam in your mind. You want to read through your competitors’ blogs and look for:
- Good ideas you can extrapolate on
- Content gaps you can fill
- High-density keywords
- And, what’s working for them
In addition, you also want to be aware of the audience your competitors are catering to and try to target the same potential audience. By studying your top competitors and their rankings on search engines, you can develop a plan to outrank them and be the number one authoritative source in your niche.
You will also want to keep up with the latest blogging trends.
2. Create content around in-demand keywords
Depending on how confident you feel parsing technological language, it may also be worth checking to see which keywords score highest in search results and take note of them. Using those keywords in your posts will help make your blog more visible to your readership and improve your ranking position in search engine results.
If you aren’t sure how to assess keyword rankings, a tool like SEMRush can help you navigate the process. Just input the keyword and you’re off to various keyword opportunities.
3. Quality content is essential
As discussed, blog posts are a contract between writer and reader. Blog content gets noticed because it is readable, engaging, and engenders conversations among your readers.
That means that for your blog to get noticed, you must consistently produce high-quality content—the better the quality, the more shares, traction, and comments you’ll find yourself addressing.
One of the best ways to achieve this level of quality is by filling a gap in your specialist area. This allows you to contribute to the ongoing discussion without regurgitating what other bloggers are saying. And it will keep your readers coming back for more.
4. Leverage Social Media to build relationships and drive traffic
Without having the relevant readership, your blog posts may disappear into the considerable void of the internet, especially as a new blogger. That makes having engaged, regular readers integral to the blogging process.
One of the best ways to build your readership is through sharing your content on social media.
Concurrently, follow peers and Influencers from your niche and help them by promoting their content genuinely. As you do that consistently, you and your blog will get seen eventually allowing you to land with next-level growth opportunities.
If you picked a niche subject, it wouldn’t necessarily appeal to friends and family unless they share that interest.
With that in mind, curating your followers and developing relationships with similarly niche bloggers can be an excellent way to expand your audience. As you follow them, they may reciprocate by following you. And as they gain awareness of your content, they may even start sharing your posts or linking back to them.
Take the time and effort to think about your readers and develop a social media strategy, and you’ll soon have active and engaged readers.
5. Successful blogging takes time
While it’s possible to blog casually and sporadically, it won’t get you much attention. That’s fine if blogging is a hobby, but it’s less than ideal if you’re hoping to turn blogging into a business venture.
A good blog takes time and effort. You need to:
- Create keyword-rich and valuable content regularly
- Build authority backlinks
- Promote your blog and drive potential user traffic
To do all of that, you need to plan your blog content. Start by deciding how often you will post.
Once you’ve done that, sit down and plan the content.
If you decide to post often, it may be worth investigating the option to schedule posts. That way, you can write your blog entries ahead of time, allowing you to keep to your schedule. It also saves you the hassle of remembering to post at the eleventh hour.
Besides, you will need to measure your performance, identify the gaps and fill them so you can sky-high your blog traffic with a little SEO push.
6. Have fun blogging
Finally, have fun blogging. The best and most engaging content comes from writers who are passionate about their subject. That love and enthusiasm are compelling. If you’re enjoying the material you write, it’s a good bet so are your readers.
So write regularly, promote often, measure the results and above all else, enjoy.
Set your blogging goals
Setting blogging goals is a common practice in the blogosphere, shared by all bloggers.
Blogging goals allow you to manage your energy, time, and resources efficiently and keep you moving forward, motivated to achieve more.
You should have clarity about where you want to see yourself in the coming years or even months and you should not deviate from your target despite the failures along the way.
Follow these steps for setting your blog goals successfully:
- Determine what you want to achieve in long-term and short-term; and be rational.
- Ensure your blogging goals are highly detailed and not too vague.
- Layout an actionable plan to achieve your goals.
- Stay focused and measure the status from time to time.
- Set strict deadlines, they run you committed, and don’t let you procrastinate.
For example, say your goal is to sell your own eBooks within a year – how will you do that on your blog? Will you organize your store so it’s easy for the audience to explore your collection? Do you offer special discounts to specific users via customized coupon codes? Which payment gateway do you use? Are you thinking of referral marketing?
The more clear your blogging goals are, the easier to plan and achieve them.
This might all sound a bit overwhelming, but it’s better than the situation of being busy but actually not productive.
Be sure if you’re ready for an adventure
Before you go learning about the actual steps involved in learning how to start a blog in India, be sure to ask yourself if you’re ready to do this – blogging, considering it as an actual serious business.
I want you to say yourself heck, yeah, I can do this!
Because, it is a long way ahead and you need to be mentally prepared to feel calm and patient, while you do everything you can to grow your blog.
Step 1: Select a blog niche
Finding a blog niche as an aspiring blogger – is about as essential as remembering to carry a raincoat while you roam in Bangalore, even when it’s a scorching sunny day! If you don’t, you might get wet in the next moment.
What exactly is a niche?
Niche is a specific segment of a market with a targeted audience base that you be of use to by sharing your expertise and solving their problems.
- Industry – Business
- Niche – Small business resources
- Sub niche – Marketing/Advertising & Sales, Operations, Employee Management, etc.
When you are just starting out, it is important to focus on a specific and smaller niche so you don’t go exhausted trying to serve various groups of audience. As you go achieving heights, you can always upgrade to a broader niche.
How to find your blog niche?
Follow my tips:
1. Think of your passion
What makes you tick? What are you good at, totally because you enjoy doing it?
For example, you might love enjoying day trips on your two-wheeler but never have thought how you could turn that passion into a blog because it’s just something you do once or twice a month.
My point is if you enjoy working in your niche, it gives you an edge over your competition.
2. Your niche doesn’t have to be exclusive
Don’t worry if your desired niche is already popular and there are many blogs around it.
The key is to find the content gaps (information that existing blogs aren’t able to serve) and spend time getting into the shoes of your audience to create content that is tailored to their needs.
What value you can add to the audience over your peers? How do you stand out in the crowd with your USP?
And that credibility can only be achieved with a lot of trial and error. It is not easy, it might take years! Do you think you can step up on that niche and keep giving your best until you hit the success levels?
3. Think of growth potential
This can take a while, but worth it.
You will need to identify if the niche has keywords with a high search volume because it means more people are searching for it. However, such keywords can also be extremely hard to rank for with a brand new blog. So you want to aim for the long queries (long-tail keywords) that are easy to crack with just great content, and then shift focus for competitive keywords.
Identify the monetization methods that bloggers are using, on average how much they are earning, are there enough affiliate marketing programs to earn money?
All these are worth researching if you want to build a successful blog eventually.
If you want to get a clear idea about the most profitable blog niches, here are the 15 profitable blog niches in India just for you!
Step 2: Choose a blogging platform
Now that you are set on the blog topic, you can get to the actual part of setting up your blog – deciding on a blogging site.
Since blogs are made up of content, deciding to use a CMS (Content Management System) over a traditional HTML website can be beneficial in many ways. Some are:
- You can set up the blog with no coding knowledge.
- You can create content easily and manage it.
- You can design or add the new functionality as you want.
With over 60+M users, WordPress.org is the most popular and reliable blogging platform (CMS) I recommend you to choose. Also, it is important that you know there are two versions of WordPress. The first one, WordPress.org is free to use and the second one, WordPress.com is paid.
I need you to choose WordPress.org.
Here are 6 reasons why should you choose WordPress.org for your blog:
- It is easy to get started and run hassle-free.
- There are 58,000+ themes and plugins to work with.
- You will have control over everything; designing, creating, and scaling to monetizing.
- There is seamless integration with page builders and tools to make your blog more appealing.
- It is an extremely customizable platform developed on PHP language and can be tweaked as you need.
- There is a massive community for discussing possibilities with and helping each other.
So for someone new wanting to start a blog in India, WordPress.org is the absolute classic.
Step 3: Choose a web hosting
If you’re building a blog online, there are a few expenses that you have to make: one is hosting.
Hosting is like a foundation. Your blog and content stay on the Internet via hosting (also known as a server). If it goes down, your blog will go non-functioning. If it doesn’t allot necessary resources, your blog speed will be reduced which leads you to get stressed.
With that in mind, it’s crucial you invest time and energy in figuring out which web hosting is the best to start a blog.
As a novice, choosing a hosting service to run your blog can be tough. You might get overwhelmed with questions like, Which hosting is reliable and easy to manage? Which one offers good customer support? Does it offer any discounts or freebies for first-time users? And, a lot of factors go into this and you can get confused.
So I’m going to make this easy for you by sharing with you my recommendation – Bluehost.
Why is Bluehost my #1 recommendation for someone who wants to start a blog in India?
- Officially recommended by WordPress.org
- FREE domain name – Usually, other host providers may charge Rs.700-1500 a year
- Free SSL (HTTPS)
- 1-click blog install feature
- Super fast and helpful customer SUPPORT
- 30-day money-back policy
Overall, Bluehost is affordable, yet has got solid features to kick off your blog and offers good support.
If you’re still hesitant to go with Bluehost, consider reading my detailed Bluehost India review, you will have a complete idea.
Step 4: Pick a domain name (URL)
A domain name is your online address with which your blog is identified and remembered by people and search engines. A perfect domain name gives credibility to you and your blog.
My friend Nikola Roza uses his full name as a domain URL for his blog. And some get creative with their domain name, like inspiretothrive.com.
You need to customize a domain name that aligns with your blogging goals. It’s relatable yet logical and puts visitors in the right mindset when they visit your blog for the first time.
Here are some tips to remember while choosing a domain name for your blog:
- Keep it small, easy to read, and remember.
- Avoid special characters and numbers.
- Avoid doubled letters in the hope to rank, like, blogginng..com.
- Try to secure a top-level TLD, like, .com.
- If a local business, country-specific TLD works just great. For instance, .in for India.
- Use keyword only if it makes sense and not implying a Spam sense.
Type your desired domain name in the following tool to get started:
The next procedure is as follows:
- Check availability and click next.
- Enter your details for account creation –> Select the plan term –> Add/remove addons –> Purchase
Step 5: Install WordPress on your blog
Follow this in-depth video tutorial that walks you through the process of installing a blog on Bluehost step-by-step:
Simply put, after purchasing the hosting service, you will get an email from Bluehost with instructions on setting up a WordPress blog.
Step 6: Design your WordPress blog
After running through the 1-click blog installation, you will get to see your new WordPress dashboard. Here’s how it look:
Your next action is to have a professional-looking theme that can go a long way in convincing your readers to stick around a bit longer and possibly buy the advice you give.
Bluehost will likely offer themes, page templates by using them you can design a basic blog.
WordPress hosts over 12k free and paid themes, each with its own features. However, two themes that I’ve really been impressed with are Generatepress and Astra. These are clean and give clutter-free appeal to your blog even with their free version.
Step 7: Basic initial blog settings
#1. Reset your admin password
Weak and default passwords can make your blog prone to getting hacked. So you must create a hard-to-crack password for your blog to prevent Bruteforce attacks.
You can do that by accessing your profile from the dashboard’s top-right area. And then, scroll down to the Account Management section, as shown in the image below.
#2. Configure general settings
You will need to navigate to Settings –> General to do so.
- Site title: Change the default site title from “My WordPress Site” to your blog name.
- Tagline: By default, it is “Just Another WordPress Website.” It should be such that it resembles your blog.
- Membership: Uncheck to avoid spammers.
- New user default role: Subscriber.
- Timezone: Set it up as per your regional time.
#3. Delete default (dummy content)
Upon WordPress installation, a “hello world” dummy content will be created on your page and post sections by default. It may look as shown in the image below:
Although it does not harm your blog, you should delete it too to make your blog and yourself professional.
#4. Change your permalink structure
Permalink refers to the default URL structure of the blog posts you publish. In WordPress, by default, it is www.yoursitename.com/?p=123 which is not professional and SEO-friendly.
To make it right, visit settings–>permalinks and select “post name” structure and save it.
#5. Moderate comments
Don’t allow spammers to enter your blog with junk comments. You must approve the comments before they go live on your blog. Here’s how you set such moderation:
Visit settings–>discussion–> Tick comment must be manually approved option and save.
Well, you now have a blog property on the Internet.
The next step is to create important pages for your blog – Home, About, and Contact.
Don’t go exhausted thinking about what to put on these pages. Think of your potential audience, what you can do for them (Unique Value Proposition), what you are doing currently for them, and how your knowledge aligns with their problems.
Depending on your blog niche, you will have to produce content that generates readership over time.
If you’re still confused about what to blog about, here are a few tips:
- Know your audience well so you can write blog posts that resonate with them.
- Explore other bloggers of your niche to get some idea.
- SEMrush tool makes it easy to identify content ideas for your new blog.
While you do everything to drive visitors to your content, you also need to be passionate, authentic, and enjoy what you write.
Give yourself a pat. You’ve gotten through the hardest part of taking your blog online.
For the next steps, you probably want to bring visitors to your blog. If you’ve built a blog with quality articles and are ready to make money blogging, read 11 proven ways to get traffic to a new blog.
And if not, take a leap and start your blog in India.
Starting a blog in India FAQ
#1. Usually, how much does it cost to start a blog in India?
It can cost you Rs. 200-300/mo for Bluehost web hosting (and you can avail free domain offer for the first year).
#2. Is blogging profitable still or a waste of time in India?
There’s never been a better way and time to start blogging in India and share your wisdom. Read about mind-blowing blogging statistics, then come back and tell me if you still doubt blogging – I bet you don’t!
#3. How do you start a blog for free?
I don’t recommend blogging on free platforms. They do not give you complete control over any aspect of your blog.
If you’re serious about making money off your blog or turning it into a business, then investing in a self-hosted blog service like Bluehost is essential. You will sound professional, authority and credible this way once you are off publishing content.
#4. How do I get more discounts with Bluehost in India?
There are three ways:
1) Check out if they have seasonal offers with their sales team using the “live chat” option.
2) Go for a 36 months plan to save more money.
3) Buy on the “Black Friday sale” period that usually starts at the end of November and runs for a week in any year.
#5. I just want to blog occasionally about my life-happenings (no strings attached, though!). Should I go for a free or a self-hosted blog?
It depends on the objectives of your blog.
If the goal is to establish a blogging business, then WordPress + Bluehost is the right choice. Else, go free.
#6. Do bloggers get paid? If yes, how long does it take for a new blogger to earn money?
Yes, they get paid. I do not promise you any time frame. Blogging success depends on the level of effort that you put in consistently. However, I see most newbies pick up the momentum within 1-2 years.
#7. I’m not good at English, can I start blogging in India?
The best advice is to keep practicing writing every day. It makes you better. Befriend English writers and bloggers throughout so you can improve your English skills. You can also leverage tools like Grammarly.
#8. What type of blogs make the most money?
Some of the niches with high PPC keywords and can make big money are finance, sports, gardening, pet, lifestyle, travel, fashion, marketing, health and fitness, food, etc.
#9. How often should I publish content on my blog?
There is no thumb rule for that – Daily, weekly, monthly, or even once in a quarter. But be consistent with the schedule you fix.
#10. What is the investment I need to do so as to start blogging?
When you use Bluehost, you can just get started with $140 for a total of 36 months, along with 12 months of the free domain.