Clearly, invest as much time as required to deliver on the title promise.
I spend 20 to 30 minutes to deliver on the title promise of blog posts because, at this advanced skill set stage of my blogging career, I easily write and publish blog posts in 20 to 30 minutes. My new blogger days? Quite different. I struggled to write because I had not practiced writing since college, 10 years prior. But practicing writing made it easier to devote less time to blog posts.
Do you want to write a 1,000-word post? Expect to spend 45 minutes to an hour, likely. Do you want to write a 2,000-word post? Bump things up to 90 minutes or longer. But ultimately, nobody knows how long it takes you to write a blog post because you possess clarity or lack thereof, determining how much time you invest in a single blog post creation. I cannot be in your mind, so I do not know how you think, feel or operate.
I am pretty darn clear so I do not muck around. 20 to 30 minutes. I get to the point. But less confident, scared bloggers who feel unclear, and who fear criticism and failure, may spend 2 to 3 or even 6 hours to write a relatively short post. Re-reading, editing, formatting, testing and tweaking, you give hours to feeding your fears in most cases because most bloggers who take a long time to create a post, fail. Some bloggers – few – spend 6 hours on a blog post from the energy of clarity, abundance, generosity, and trust. We all know these confident, top bloggers.
Mostly, folks spending hour after hour invested in a single blog post suffer from the Perfection Curse. Fear slays these bloggers. Joint fears of criticism and failure, along with genuine, non-deserving energy of I AM NOT GOOD ENOUGH, fuel the delay. Meanwhile, clear, confident me just published 12 posts while you screwed around for 6 hours, fiddling and re-editing and re-reading. Folks; it is a blog post, not the next War and Peace. Write. Edit. Publish. Move on to the next blog post.
Focus on End Game Not Time Investment
Be less concerned about how much time you need to invest in creating a blog post and entirely focus on:
- why you write the post
- what you inject into the post
- how you write the post
to become a successful blogger. I could care less if someone told me they spent 8 hours writing a post. Who cares? How does that help me? I only care if the blog post content delivers on the title promise. I never think of someone’s effort or if they worked hard or spent a week crafting a post. I only care if the blog post benefits me or helps me in some way, as is the case for every busy, established, pro blogger. Focus little on time spent and almost exclusively on solving a specific problem each time you write and publish a blog post.
Retire the “time investment” question. Replace with how to write a clear blog post that solves reader problems, drives traffic and boosts blogging profits. Nobody cares if you punch a blogging clock for a set time each post, but all of your readers care if your content solves a problem and inspires them to live their dreams, whether you spent 20 minutes or 200 minutes writing the post.
Just sway toward 20 minutes….because if you spend hours writing a piece of content, upload it to Amazon, charge 7 bucks and sell the thing as an eBook. Today’s Microwave Culture values short, sweet and to the point more than ever.
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