Starting a blog in India has never been easy as it is now.
Thanks to the combo of WordPress and Bluehost – you can be seen yourself blogging in less than an hour!
The game begins then – driving blog traffic.
Despite putting effort into creating stellar content and following traditional advice, the traffic is a dud.
That’s when you may question yourself – should I quit?
If that is you, let me tell you – “The problem is not about blogging. It is you that do things that don’t drive blog traffic.”
You see, a few years back, bloggers could drive traffic with just a piece of 400 to 500 words added with some keywords – no backlinks or social signals. Because there was no competition.
Gradually, the Internet caught up, more bloggers started putting out quality content – long-form, comprehensive, and accurate. Search engines got smart with their algorithms in filtering perfect content for search queries.
Now the question is how to get people to read your content?
I have compiled a list of 11 tips to get traffic to your new blog. Let’s begin.
- How to increase blog traffic (11 tricks to get your blog noticed by Google)
How to increase blog traffic (11 tricks to get your blog noticed by Google)
1. Target long-tail keywords
“Getting the first organic visitors on a new blog can be very difficult. A good place to start is very low competition keywords. If the topic is so underserved that no or only a few other blogs have written about it, you can expect your first rankings within 3 or 4 months. Of course, this won’t get you thousands of visitors, but traffic will add up quickly. Don’t be too concerned about the search volume keyword tools are showing for those terms. Most likely, you will get way more visitors than tools estimate.”
says Christian of koalapets.com.
Tools like SEMrush can instantly fetch you the list of long-tail keywords as you input the main keyword into it.
2. Craft quality content
“High-quality content is an investment, and to get the most from it, you need to do more than just fill out a content calendar. First, the content must be relevant to your audience. The better it addresses a problem they have in the here and now, the more likely they are to spend time on your website.
Next, use an effective headline. Headlines should be brief but have a great hook. With tools like Coschedule’s headline analyzer, you can gauge how well the headline is likely to perform.
Each headline is a promise. Give them exactly what they clicked for. If your content does not back up the headline, this will more than likely increase your bounce rate.”
– says Darren Litt of Hiya Health.
Let’s learn more winning elements for your content strategy.
Audience-specific content – Don’t create content just because you have the topic handy. You need to dig down if the topic really helps your target audience. Go analyze your competitor’s content, see if the users are asking any specific questions in the comments section so you can cover them as well in your piece.
Stay on topic – Simply put, create content that matches your title and satisfies the user; not more, not less. Do not mislead people with titles for the sake of traffic; they’d leave the page, and your credibility gets hurt. Forget what you know or what you want to write. Align your content with their needs.
Get the word count right – Short-form content (<1000 words) is easy to consume and draws the reader’s attention. Long-form content gives you a chance to create content in-depth. But that is not how you prepare to craft content. Just write as much as the subject requires.
Make it visually appealing – You will have a few moments (say 2 to 10 seconds) to catch the readers’ attention and make them stick to you. So make your content eye-appealing by organizing text into short sections with headings, quotes, bullet points, call-to-actions, etc.
Proofread – Be sure to check for grammar mistakes. Tools like Grammarly can help you assess the grammar and readability of your content. Do it multiple times so that your final piece comes out with zero flaws.
3. Create content silos
“You can also call it a content cluster or content hub. For this to work, you need to write a few articles around your main keyword. When you link these articles to each other internally, this effectively creates a topical silo.
Google LOVES topical relevancy, and these articles will rank for potentially thousands of keywords, bringing in lots of additional traffic.
Here are a few actionable steps to execute this strategy:
- Identify the topic you want to rank for organically in Google. (Example Main Keyword: Productivity tips)
- Enter the main keyword in Google search, and Google will display auto-complete suggestions and related keywords. These are secondary keywords – make a list of these keywords. Use the template here.
- Assign intent to each keyword (informational, commercial) in the sheet.
- Write a long-form post on the main keyword using all secondary keywords as subheadings (h2 and h3). This article is your pillar page/ hub page or Silo page.
- Now, start writing articles (1000+ words) on each secondary keyword. Link internally from the pillar page to the new secondary keyword article.
- Repeat step 5 for all secondary keywords.”
says James Anderson of Giftasoldier
3. Comment on other people’s blog
When you newly launch a blog, people will not come to you just like that. You need to take the word out – the best way to do it is blog commenting.
You just need to know your competitor’s blog and comment on their articles without spamming. When you leave valuable comments, their audience will notice, and they might want to pay a visit to your blog via the link you mention.
Make sure you follow the rules while blog commenting.
This tactic helped me increase my blog traffic, connect with more people in the industry, got me with guest blogging opportunities and collaborations.
4. Leverage Twitter
Twitter is one of the goldmines to grow your blog eventually – it drives you tons of blog traffic, helps you build brand and influence, sets you up with other growth opportunities. But simply posting your blog content constantly will not work.
The key is to be helpful and add value.
Yes, help others grow by sharing their posts and engaging with their content consistently. You don’t have to care about promoting yourself on Twitter. Just help as much as you can.
If you’re good at your subject, keep tweeting about it just to help others. Naturally, people will return back the favour without the need for you to ask.
5. Host Interviews and guest posts
Identify the right professionals and influencers within your industry and invite them to:
- Write a guest post for you
- Give their Interview
When you publish either of them, the guests will share it with their followers via social platforms, newsletters. In this way, you may not only refresh the appeal of your blog to your audience, but it could also increase your blog traffic and get you with backlinks.
But it is not so easy as it sounds.
First, you need to build an authentic connection with the influencers, engage with their content on social media, and mention them in your articles. By doing so, you will be recognized in their eyes and gets easy to be accepted when you pitch them.
Keep your pitch concise and honest. Don’t fluff by overly appreciating the Influencers; they will find out.
When they’re ready to give you an Interview, ask relevant and comfortable questions that compel your audience.
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6. Start using Quora
If you’re not on Quora yet, let go of everything and signup for it.
Since 2014, I’ve been active on Quora, answering consistently on topics related to blogging, SEO and text messaging. In the time, I’ve accumulated over 1.2 million views and consistently generating potential traffic to my blog.
Most of the consumers and readers turn to Quora to ask questions they have. If you aren’t there, someone else will answer and grab the blog traffic opportunity. So it is important for you to be there, answer precisely and drive lifetime referral traffic to your blog.
- Identify questions that are popular with a lot of engagement to answer.
- Don’t write aggressively. Demonstrate the expertise you got on the subject, and build trust with the readers. Gradually, the traffic follows.
- Capture attention with the first lines of your answer.
Check out my guest post on Jeffbullas to learn more about Quora marketing for bloggers.
7. Expert roundup
I bet you; expert roundup is the new tactic to grow your blog. When you get industry pros to weigh in on a burning topic, your blog hits the sky-high in traffic and engagement.
A roundup post is a piece of content in which a list of proven experts gives their insights on the specific topic. Creating a roundup for your blog requires a lot of effort as it includes the process of outreach, organizing, and communicating. Still, undeniably it brings a lot of quality target traffic and makes you credible.
By doing so, you’re not just forming fresh perspective content on your blog but also have the opportunity to build new connections and earn links. The beauty of this strategy is that you are not alone in the game. The experts you have featured are going to take the word out.
For example, Novocall has organized a perfect roundup post with the insights of 13 experts on how to effectively generate leads for a website.
8. Write on LinkedIn
My go-to strategy for driving traffic to new blogs is to use LinkedIn articles.
You can approach it in two ways: either re-publish your entire blog post(s) or make a more similar but different version that you publish on LinkedIn. But the idea here is that all links will go back to your site.
This benefits you in several ways.
First, you get to reach more people immediately. When you publish an article (not a post), followers will get notifications.
Second, you can automatically share that post to groups you are part of in just a few clicks leading to more reach.
Next, it shows up and stays on your profile. This leads to more views over time. Lastly, the traffic you get will be more qualified as LinkedIn’s algorithm filters/sorts content based on every individual’s interests. So if you are writing about blogging, it’ll show up more often to people interested in blogging. It’s a win-win situation.”
says Ariel Lim of ariel lim consulting.
9. Use Pinterest
Rebecca of Hello Metrics says
Building social media fan base and traction on platforms like Facebook and Instagram take time, as does SEO. But with Pinterest, new bloggers can see immediate results by regularly pinning images and joining groups. Tools like Tailwind are great to help you increase your traffic from Pinterest quickly!
It’s a common misconception that Pinterest is just for food bloggers and interior decorators. You’ll find people searching and browsing on Pinterest for all topics, from marketing advice to graphic design to home improvement. Don’t let the presumed “typical niches” on Pinterest deter you from Pinterest.”
Marina of Designed For Blogging says
“You eventually need to learn how the Pinterest algorithm works and develop a strategy, but once you get the hang of it, you’ll start seeing so much traffic to your blog from it!
The important thing is to create a business account. By doing so, you can spot new trends, promote your pins as ads, increase your brand image, and, most importantly, view analytics for your pins.
As of 2021, Pinterest prefers new pins over repinning, so definitely focus on creating fresh pins with readable text, high-quality photos, and keywords in titles and descriptions. Keep tweaking your strategy until you find what works for you!”
10. Influencer marketing
“One of the most effective growth hacks that works every time is through effective influencer marketing — or collaborating with other people within your market/niche to help bring attention to your blog or website.
In fact, statistics have proven that when influencers share content, it often gets a lot more engagement than if the content or product was being pushed directly from the brand itself. The reason for that is trust. People are more likely to trust the opinion of an individual they already follow and enjoy keeping up with rather than a brand or individual that they aren’t yet familiar with.
In this respect, influencers carry a lot of weight with their audiences, which often results in massive traffic, especially if the influencer and blogger collaborate to promote it.
The best way to get them to help or partner with you is to build a relationship with them beforehand. This means providing them with value several times before you ask them to work with you. At some point, they’ll inevitably reciprocate the support and recommend you to your audience as well. Alternatively, you can always go the direct route and inquire about what their promotional rates are to be featured on their page. The results of that promotion will be able to be measured within days, and you should see a good ROI.”
says Eden cheng of WeInvoice
One of the best ways to gain traffic to your blog is by promoting it through your own Youtube channel. The great thing about this is that not only will you able to reach a new audience, but you’ll also be able to use your content to its full potential as well.
With this being said, promoting your blog through your YouTube channel does indeed take time and effort. To make the entire journey easier for you, you need to first know as much as you can about the platform and use data and analysis to aid your strategy.
You need to be particular about everything starting from your video titles, thumbnails, and overall content.
Paying attention to trends and understanding your audience will allow you to create timely and relevant quality content that will appeal to your viewers. Besides creating quality content, you should also be more engaging and interact with your audience on the platform.
To guarantee this continued success, you need to keep track of your progress, put more effort into research, and optimize your overall strategy. Keeping this up will definitely benefit you in the long run.
says Simon Elkjær of avXperten
The tactics I talked above may not drive you thousands of hits instantly, but they can start driving decent blog traffic. Keep doing them and soon, you shall reap the rewards.
And if you’re looking for even more ways, check out Ryan Robinson’s 32 secrets to attract massive blog traffic.
Let me know if you have other tips on growing blog traffic.