Glad you’ve made mind to understand how to find the best and profitable keywords from your blog niche using SEMrush keyword research tool. Pay attention!
This article is all about it.
Well, we’re all frustrated, by not seeing the traffic to our websites and blogs. Damn, we have started blogging with so much excitement to make money and been trying all the tips and methods that have been told by the experts.
Pushing top-notch content and building backlinks over a period of time.
But still, nothing feels like working…
We give up and said, “SEO is dead.”
But, the next day, we will search for the same query on Google out of desperation, “How to increase traffic.”
I know that feeling, I have been through this. Somehow, it seems like I found the secret to bring decent traffic. And, today I’m going to share it with you.
We’ve always visited other successful blogs and tried to steal their blog post ideas. But did we ever think that “Would it work for us?”
Here’s the truth: No, we never gave a thought about. We just wanted traffic somehow. Believe me, every successful blog post that has been appearing on the 1st page has great efforts behind it, in terms of keyword research.
Have you ever considered a ‘keyword research’ task seriously before you write a great blog post?
Believe it, the game of SEO has been changing constantly, probably, every single day. We write, write, promote, and think that we are good at SEO. Fast forward months, how much did we achieve?
Nothing, maybe. That’s pain, after all the efforts and money we have invested in blogging.
So here, I am going to talk about how to get traffic to your website by doing the keyword research, the right way and get you out of that pain.
Find the right and profitable keywords
First, we make the list of profitable keywords from our niche that we are going to work on to increase traffic.
Simply, they could be the long-tail or short-tail keywords.
But what should you pick out of these two?
Here is what you want to know…
Short tail keywords (High competition)
These are highly competitive which could get you tons of quality traffic if you are able to achieve 1st-page ranking. However, it is hard and takes much time since there is already a heat competition for the short-tail keywords.
Example of Short tail keywords:
- SEO tips
- Entrepreneurship, etc.
Long-tail keywords (Low competition)
These types of keywords could get you low traffic compared to the short tail. Due to that, most bloggers would ignore the long tail. That said, you could get lucky and start bringing decent traffic to your blog, especially if you are new to blogging.
Example of long-tail keywords:
- Best business ideas with low investment in 2020
- What is SEO in 2020 and how it works,
- Blogging tips in 2020, etc.
What to pick? Short tail or Longtail keywords?
Think, how strong your will-power is!
Would you be able to keep optimizing your content with profitable keywords until it ranks? Do you have that patience, passion and don’t give up attitude?
Would you stand to the competition, build awesome content and eventually rank for short-tail keywords?
Just try your luck with long-tail keywords?
If you are a new blogger, the keyword between 50 to 1000 searches per month is decent. See if you can rank to such long-tail keywords. Once you have ranked well for long-tail keywords: optimize your content, title, description to achieve ranking for short-tail keywords.
Track the results every day/week/month and keep optimizing.
If you’re feeling super passionate, go for short-tail keywords in the first place.
And pick the top 10 keywords in your niche.
Here is how you do it:
- Sign up for the FREE SEMrush trial account to check the keyword competition.
- Pick the 10 keywords from 1 main topic to create an epic guide.
Let’s say you want to write on “10 Best Business Ideas in 2020.” Here are sub-keywords you can optimize the guide for:
“List of business ideas”
“Small profitable business ideas”
“Hot new business ideas”
“Best business ideas to make money”
“Business ideas from home”, etc.
How to find profitable keywords with SEMrush
- Login to your SEMrush—>Go to dashboard–>Enter the main keyword, and you shall get below results:
(Q) How many searches happen for the keyword “business ideas” in a month?
Answer- 271,200 globally
(Q) What is keyword difficulty?
Answer – 79%. It is a measure on a scale of 0 to 100 considered while doing the keyword research. The higher the value, the harder to rank.
(Q) What is CPC?
Answer: Cost per Click. As you can see in the above screenshot, the CPC for business ideas is $1.18. It means when you run paid ads through Google, you will be charged $1.18 for 1 click.
(Q) What is ‘Results on SERP’ metric?
Answer: Approximately, there are 4.6B results that could appear when you search “business ideas” on Google. In a way, this is like, the more the results, the higher the competition.
(Q) What is keyword variation?
Answer: The number of keywords you could optimize your blog post to rank. In this case, there are 50,546 keywords. It doesn’t mean for you to stuff that many keywords into your content. Optimize the keywords according to the content demand in a natural way.
(Q) What is the ‘Questions’ metric?
The questions that are related to the main keyword. This is not important, however, if you’re planning to create an epic long-form guide, consider these questions to add in your content in the form of FAQs.
(Q) What is the related keyword?
In a way, it is similar to the above mentioned ‘keyword variation’ factor.
Now you have the profitable keywords and questions to create the content upon. What next?
You need to find the top 10 competitors for that keyword “business ideas.”
Go through their’s content, understand how they have mixed the flow of keywords along with the content, how much traffic they are getting to that article, referring domains, backlinks they’ve built to that post, etc.
How to do that?
Just put the keyword in your SEMrush dashboard section.
You will see the above-mentioned two screenshots and the third one is SERP analysis.
See, these are the top 10 performing competitors for your desired keyword. All you need to do is visit them, and produce better content than them to rank.
Ship the content and structure it well
Writing content is your headache.
Brainstorm and give your best. However, here are some on-page SEO tips I want you to consider while writing:
Don’t think that adding keywords is spammy practice. Use the main keyword in
- Your blog post URL (permalink)
- H1 or H2 tags
- Body of the content (naturally)
- Interlink to your blog’s relevant content if needed
- Pay attention to the search user’s intent
- Add the keyword to any one of your Image Alt attributes
Bonus secret…If you don’t know yet
You have made the list of profitable keywords to rank and created an epic guide around them. Now what?
Do you leave up to Google to make it rank?
You should keep the track of performance for your profitable keywords regularly.
- In which position your article is ranking for a particular keyword?
- Is the position going down or up?
How to do that?
- Go to projects under the dashboard section of your SEMrush account.
- Create a project by plugging your domain name.
- Once you have created the project, you will be able to see 12 areas that you can focus on better organic visibility. Few important are:
- Site Audit
- Position tracking
- On-Page SEO checker
- Backlink audit
- Link building
- Content analyzer
- Organic Traffic Insights
- Click on “Position tracking” and go to “overview.”
- Add all the profitable keywords in the above section to track the performance of your keywords. Using this feature, you will be able to analyze the below factors for a particular keyword:
- Top competitors
- Keyword visibility
- Estimated traffic
- Average position
- Ranking overview
- and so many…
For example, I have added the keyword “how to start a blog” and tracking its performance.
- Now, SEMrush shows my top competitors for the above keyword for a particular time period. It also shows the position rankings for each competitor for each week or month.
As you can see, up to 100,000 competitors you could analyze for each keyword.
FAQs of how to find profitable keywords
(Q)How long does Google take to rank my keywords?
Answer: No one is sure about that. It depends on so many factors such as your content quality, on-page SEO, your website authority through backlinks and social media mentions, Page Rank and so on. However, you give your best by fixing all the errors and by submitting the sitemap for every new major content update.
If there’s less competition for your keyword, you could find the results as early as 10 days but don’t be sad if it is taking more time. Give your best and wait.
(Q) What are the chances for me to rank on the 1st page of Google for a high volume keyword?
Answer: If you do your homework on creating extraordinary and better content than others and build backlinks from authority sites; you will have a bumper chance to rule the search engines.
(Q) Is SEMrush the only tool to find profitable keywords?
Answer: No. You can find profitable keywords through tools like LongTailPro, Google keyword planner, and so on. However, since I have been using SEMrush and it is awesome in terms of features and pricing, I’m recommending SEMrush 110%.
Well, that is all about finding profitable keywords for your blog using SEMrush keyword research tool easily and track the performance for better optimization.
How do you like it?
Was it useful? Drop a comment for me 🙂
Cover Image credit – SEMrush.com