If you’re a new blogger not leveraging blog commenting strategy, then you’re missing the opportunities to grow your blog. Even though recent-days blog posts became overrun with junk comments left by aggressive marketers for the purpose of link building, when employed properly, it can result in dozens of benefits.
After running into blog commenting practice for years, I’m presenting you this guide that helps you make the most out of it. Let’s start.
What is blog commenting strategy and how it helps bloggers
Blog commenting is a process of visiting others’ blog, reading and dropping your comment in a professional manner.
How it helps?
- To generate traffic to your blog
- To build relationship with the author
- Open ups the door for guest posting opportunities
- Help you brush up your reading and writing skills
- Get introduced with the new audience
How blog commenting works?
- Setup a gravatar account with your full name, picture and email
- Make a list of blogs that are relevant to your niche and start commenting
How to get started?
First, make a list of blogs that are relevant to your niche or bloggers with whom you want to build a connection. You can even search Google to find blogs to comment.
Tips to make the most out of blog commenting
How will you behave if you enter someone’s home? Do you boast yourself or behave nicely?
Definitely nicely! Same with the blog commenting too. You’re entering someone’s blog and you need to act kind and professional.
Let me help you understand better.
Do’s of blog commenting
- Greet the author with name; it is polite and creates positive impression
- Share your thoughts in short; don’t drag
- If you have questions or want to learn more about the topic, don’t hesitate to ask
- Appreciate the author at the end
- Be respectful
Don’ts of blog commenting
- Don’t comment without completely reading the post
- Don’t use fake or business names. Always use your real name
- Don’t be promotional
- Don’t repeat what the post just said
- Don’t add links in your comment unless necessary
Myth of blog commenting
Most say that blog commenting adds to your SEO efforts.
Believe me, it is not true. The link you get from blog comments is a no-follow which is not a vote for Google rankings. Even though the links from CommentLuv plugin are called as do-follow by SEO’s, they don’t pass the juice (learned from my personal experience).
So don’t waste your time and energy commenting in a hope to get do-follow links.
6 Expert thoughts on blog commenting strategy
1. Vishwajeet Kumar of Blogging gate
Make sure your blog comments are authentic and relevant to the topic. Dropping a comment with a personal approach is very helpful to build a bond with bloggers. In this way, people would also want to know more about you and pay you a visit.
2. Lisa Sicard of Inspiretothrive
When you are blog commenting be sure to mention the author’s name. It’s like you are chatting in person.
“Hi Mudassir, how are you today? I love what you wrote about xyx but I agree or don’t agree about xyz.”
Then add some other information to the post if applicable. End with “have a great day or week”. Make it more personable with your commenting. I try to comment on at least 5 blog posts per day.
3. Nikola Roza of NikolaRoza.com
Targeted blog commenting works.
What I mean is there are too many influencers online for you to connect with by leaving comments on their blogs. There’s just not enough time in the day and there are more important things you should be doing.
Instead, a smarter approach is to pick 20 influencers that are a bit further along in their blogging journey compared to you (but not too much).
So you’re looking for mid-sized bloggers that also nurture and cultivate an active community on their blogs.
Because there’s no point in commenting in places where everyone can and with zero moderation.
So, gather those names in a spreadsheet and start commenting, ideally, you want to visit and revisit those blog 3 times per week. So 3x 20= 60 comments or about 9 per day.
Can you manage that over a period of several months?
If yes, then you will reap the benefits of blog commenting and that is building genuine connections within your niche.
The tangible results for you will be:
- more comments on your blog,
- more shares
- and more links over time.
All this translates to you getting Google traffic making affiliate sales and having a business on your hands.
But it all starts with you being targeted with your blog commenting efforts.
It makes no sense to leave 100 comments on s 100 blogs. That’ targeted and wasted work for you.
4. Moss Clement of MossMedia
Ensure to read the post properly and do NOT take it to heart that you already know the topic.
Yes, you may know it, but the author may have come up with an angle that is new to you, or he may miss vital information that should have been included. So it is by reading the post material that you can come up with meaningful comments. The comments you make present you as an expert in your niche. In view of this, if you fail to read the blog post and make comments that are out of place, it will hurt your reputation and brand. Therefore, read the content carefully, then look for one or two loopholes and fill them up in your comments.
5. Navin Rao of QuestionCage
For Me Blog Commenting is Magical.
This is how I made a lot of friends and that allows me to connect with them regularly. Even though the links are of no-follow attribute, they will live on the blog forever and can send you potential traffic.
But, blog commenting is not just putting a line, you need to add value.
Read the blog post and then comment, at least skim it thoroughly, then you will have enough substance to write. Maybe you can also raise the points with are not covered, which will be also value addition to the blog post.
Be authentic and speak your mind.
6. Enstine Muki of EnstineMuki.com
Blog commenting has always been a powerful promotion and networking tool. In the early days of blogging, it was great in creating SEO backlinks. Google, however, has changed a lot, making the backlink value from the comment section very near nothing.
I think if you approach blog commenting with the motivation to create connections, you are certainly going to get other advantages added to the connections.
Sticking around a blog with more relevant comments raises you above the average reader. You will always get noticed by the blog owners and if you add real value, the magic of networking will roll in.
7. Folajomi Ballo of FolajomiBallo.com
Here are the three easy steps you need to follow:
Step 1: Capture your targets
Don’t be jack of all trade. Find mid-influencers in your niche, Open your spreadsheet and prepare your long list (as many influencers as possible).
If you are in marketing niche, you don’t want to target Neil Patel or Brian dean. They are too busy, so it’s difficult to impress them.
For rule of measurement, target influencers with Domain Authority (DA) between 25 – 50. Not advisable to go for anything below or beyond.
Step 2: Schedule your comment list
Let’s say you compiled a list of 50 influencers, divide them into 5 different groups. That way, your list will be more organized and stress-free to use.
Step 3: Start commenting
It is time to start commenting focusing on single group per day. Make sure
- To have a gravatar account with a professional pic
- Greet with a name (Hey James, Hey Mudassir, etc)
- Appreciate or put your opinion
Rinse and repeat
As you might have guess, Influencers are pretty busy. Don’t expect to get noticed soon. Crave for longetivity, build a better relationship via weekly commenting on different posts.
By the time you continue this approach for 8 weeks, you no more a visitor, many influencers already have you on their radar. It’s then easy to pitch them (Guest Posts or Backlinks).
Bonus: Immediately you comment on influencers content, share it on social media (most preferably Twitter) and mention them.
Blog commenting is real, effective, and a smarter way to get seen as a new blogger and grow. But it is not overnight deal, works great for the long haul players.
So how do you like the strategy? Let me know in the comments!