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Another Example of Failed Blogger Outreach and How to Do it Right

A few moments ago someone asked me to check out one of their offerings. The individual emailed me a few weeks back asking for me to check out what they have to offer. Now comes the follow-up email. At the time I may have offered to check out their product or service or whatever it is. But many people ask me to do this and I need some filtering mechanism to set aside my time, attention and energy to actually review their business product or service.

This blogger does outreach all wrong. He expects me to set aside time, attention and energy for someone just because he is a stranger who asks me to check out what he offers. HE reached out to me and wants me to do something for him; I need nothing from him.  How does he stand out from the thousands of other people who asked me to do the same thing? Why would I single him out? I won’t single him out. He assumes I have all the time in the world to review products from complete strangers. He has not earned my trust. He has no credibility in my eyes. I have no idea who he is, what he values or what he stands for.

If he did blogger outreach right, he would think about things from my perspective. No way in 1 million years would he just asked me to review what he has to offer as a complete and total stranger. He would help me for a while and ask for nothing to earn my trust. Doing this proves he is interested mainly and me, not in what I can do for him. If he is interested mainly in me and keeps helping me without asking for anything I begin to trust him. We become friends. I help my friends freely because they earn the right to access my attention and energy all based on their generosity. This is how to do blogger outreach right but unfortunately most bloggers totally screw it up.

Imagine if 1000 people ask you to do something for them. Perhaps 1,000 people ask you to review a product or service. How do you filter out the noise to focus on a few individuals? Choose who you trust and work from there. Why would you trust someone? Someone helps you without asking for anything for a sustained period of time. Comment genuinely on blogs. Promotes other bloggers on your blog and through social media. Buy blogger ebooks. Buy blogger courses. Genuinely support top bloggers in your niche. Ask for nothing. Expect nothing. This is the trust-building process. This is how you earn credibility in the eyes of someone who has some serious clout. You proved that you believe in them and you are interested in them and not just what they can do for you.

Cold pitching bloggers are interested only in what I can do for them. Instantly, these folks lose credibility in my eyes because they are not being genuine nor are they mindful nor do they understand what it takes to be successful online. Sorry. Bye. They just want me to do stuff for them so I care less about them and either offer a fair piece of advice or ignore them. In a lighter moment I may entertain something they have to offer but as the pitches pile up I just need to ignore them or tell them to get into my tribe by earning my trust to lay the foundation for a potential partnership months down the road.

Either you build relationships and become an insider or you do not build relationships and find yourself on the outside looking in. Your choice. The guy who asked me to check out his stuff today is an outsider looking in. He will never work his way up in blogging circles because he will be a stranger, an outsider who cannot be trusted. 90% of pitches come from similar bloggers. Outsiders. The split-second you need to pitch someone to get a link I know that you’re not connected and you haven’t built a friend network generously. I pitch no one and have attracted over 13,000 back links for Blogging from Paradise. That’s how it’s done folks. Be generous and genuine. You will never need to pitch anybody. Oodles of quality links will flow your way.


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4 thoughts on “Another Example of Failed Blogger Outreach and How to Do it Right”

  1. Rightly said, Ryan. It’s a total mess-up asking a favor as a stranger. Even though the prospect is a kind-hearted with helping tendency – (as you said), he/she can’t help 1,000 people dissipating his/her entire energy, time and efforts.
    So, it becomes obvious to get introduced or get noticed, being a friend claiming no favors for a long time. Only after gaining the trust, it’s good to pitch. Otherwise, how big our prospect list would be, it makes nothing. You have nailed it, Ryan.

  2. Hello Ryan & Mudassir,

    I actually love blogger engagement as a marketing discipline, and when it’s done right it can be an absolute joy.

    But a blogger outreach is more than just copying a template and sending it to hundreds of influential bloggers.

    One of the best sources to find influential bloggers is through Google search.

    Sometimes, this could be a direct search or even an indirect search.

    Eventually, thanks for sharing your interesting thoughts with us.

    With best wishes,

    Amar Kumar

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